LinkedIn Endorsements: A new feature for recognizing excellence

LinkedIn Endorsements: A new feature for recognizing excellence

LinkedIn rolled out a new feature on September 24, 2012, called “Endorsements.”

I first learned about it when I received an email declaring that someone in my LinkedIn network had endorsed me for several of the skills in my profile. It took me a bit of digging to discover this new offering from LinkedIn, free to anyone with a LinkedIn account.

Social Media Examiner’s Cindy King has written a nice explanation in an article called “LinkedIn Endorsements: This Week in Social Media.”

David Breger, writing for LinkedIn’s blog, wrote about the company’s launch of this new feature: “Introducing Endorsements: Give Kudos with Just One Click.” Here’s some of what he said:

Endorsements makes it easier to recognize people in your network for their skills and expertise.

With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Think your connection is great at programming AND project management? Let them know!

Here’s how you can endorse your connections:

    • On the top of a connection’s profile, you’ll see recommended endorsements for them. You can suggest additional skills as well.
    • You can also endorse them from the new Skills & Expertise section that now showcases these endorsements.
I’d like to make some suggestions:
  • The easiest way to give endorsements is to go to a person’s profile (see LinkedIn’s blog post excerpt above) and select those skills in their profile you want to endorse.
  • In some LinkedIn screens, you may be presented with a box above your own profile that offers photos of some of your network members and a box allowing you to endorse that person for a specific skill. This is a more cumbersome way to do it since you’re only shown one skill at a time for each person. If you don’t wish to endorse that person for that skill, you may wish to click the “x” in the upper right hand corner so that particular combination won’t keep presenting itself to you.
  • Only give endorsements for people and skills you can truly stand behind. If too many people use “Endorsements” without having a personal knowledge of that person’s skill, it will become meaningless. Even if you know Susan Jones is an outstanding business person, don’t endorse her for a skill you haven’t actually encountered or observed.
LinkedIn’s new “Endorsements” feature could be an effective way to increase your visibility organically. By giving someone a genuine endorsement, they will get a message that you have done so and you’ll be brought to their mind. They might even return the favor or call you to tap your business expertise!


Photo Credit: “Hands: ThumbsUp” by J. Henning Buchholz, Tokyo, Japan via StockXChng



About Elizabeth H. Cottrell

Elizabeth H. Cottrell is a freelance writer, author, social media pro, and digital publisher in the Shenandoah Valley of Virginia. She teaches small business clients how to increase visibility and build strong customer relationships. She helps authors get the book out of their head and published. She blogs for writers and authors at and for small business owners and solopreneurs at She blogs about the power of connection and note writing at

, , , , , ,

Comments are closed.