Small business owners used to think of direct mail and the Internet as two distinct marketing channels, but the United States Postal Service (USPS) is trying to bring itself into the 21st century by leveraging the power of mobile technologies and smartphones with direct mail. As reported in the most recent USPS publication MailPro (March/April 2013), “Direct mail marketers are incorporating QR codes, augmented reality, image recognition, and digital watermarks into direct mail pieces, providing consumers with unique experiences, and companies with effective ways to reach them.” CLICK HERE for information on the USPS promotions and incentives.
Registration has closed for the Direct Mail Mobile Coupon/Click-to-Call promotion and the Earned Value Reply Mail Promotion, but click the links below to learn about upcoming promotions and see if they might apply to your business.
- Picture Permit Promotion: Registration June 1 to Sept. 30, 2013
- Product Samples Promotion: August 1 to Sept. 30, 2013
- Emerging Technologies Promotion
For more information, USPS offers a free PDF download called “A Marketer’s How-To-Guide to Using Direct Mail.”
If you’ve used direct mail or other USPS services effectively, let us know in the comments below. Other small business owners would appreciate knowing about your experience.