Direct Mail + Internet = Modern Marketing

Direct Mail + Internet = Modern Marketing

Small business owners used to think of direct mail and the Internet as two distinct marketing channels, but the United States Postal Service (USPS) is trying to bring itself into the 21st century by leveraging the power of mobile technologies and smartphones with direct mail. As reported in the most recent USPS publication MailPro (March/April 2013), “Direct mail marketers are incorporating QR codes, augmented reality, image recognition, and digital watermarks into direct mail pieces, providing consumers with unique experiences, and companies with effective ways to reach them.” CLICK HERE for information on the USPS promotions and incentives.

Registration has closed for the Direct Mail Mobile Coupon/Click-to-Call promotion and the Earned Value Reply Mail Promotion, but click the links below to learn about upcoming promotions and see if they might apply to your business.

For more information, USPS offers a free PDF download called “A Marketer’s How-To-Guide to Using Direct Mail.”

If you’ve used direct mail or other USPS services effectively, let us know in the comments below. Other small business owners would appreciate knowing about your experience.


About Elizabeth H. Cottrell

Elizabeth H. Cottrell is a freelance writer, author, social media pro, and digital publisher in the Shenandoah Valley of Virginia. She teaches small business clients how to increase visibility and build strong customer relationships. She helps authors get the book out of their head and published. She blogs for writers and authors at and for small business owners and solopreneurs at She blogs about the power of connection and note writing at

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