Just because you’re marketing online doesn’t mean you should forget about your offline marketing options. In fact, you should absolutely use offline sources to drive traffic to your Facebook Page.
So many local businesses promote their Facebook Page, it has become a new norm. Ice cream shops paint it on their front display windows. Bowling alleys feature Facebook promotions on display monitors. Churches and schools put calls to come to church and Like them on Facebook on their exterior signage and billboards.
Even if you don’t have a physical building or storefront, you can put your Facebook Page URL (website address) and call to action on:
- Countertop sign
- Sign on your cash register
- Business Cards
- Workshop handouts
- Your vehicle
- Magnets or other advertising specialties
I’m sure you can think of lots of other ways too.
Don’t have a Facebook Page? It’s free and gives you great visibility online, so I highly recommend you consider it. I’ve helped several businesses learn how to manage their Facebook Page. But even if you don’t have a Facebook Page, you can use these same strategies to drive traffic to your website or blog.