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Smartphone Pics Post Privacy Risk

I am not usually an alarmist, but this news report was scary about how easy it is to track the location and private information of people (including our children) whose pictures we take with our iPhones or iPads and post to Facebook or other picture-sharing sites. Watch to the end to find out exactly how to turn off the GPS-location function with your photos without losing your desired mapping function.

Thank you to my friend and nurse-midwife Barbara Kirkland for sharing this video.

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Offline Ways To Drive Traffic To Your Facebook Page

Just because you’re marketing online doesn’t mean you should forget about your offline marketing options. In fact, you should absolutely use offline sources to drive traffic to your Facebook Page.

So many local businesses promote their Facebook Page, it has become a new norm.  Ice cream shops paint it on their front display windows.  Bowling alleys feature Facebook promotions on display monitors.  Churches and schools put calls to come to church and Like them on Facebook on their exterior signage and billboards.

Church Sign

Even if you don’t have a physical building or storefront, you can put your Facebook Page URL (website address) and call to action on:

  • Countertop sign
  • Sign on your cash register
  • Business Cards
  • Brochures
  • Letterhead
  • Postcards
  • Workshop handouts
  • Samples
  • Your vehicle
  • Magnets or other advertising specialties

I’m sure you can think of lots of other ways too.

Don’t have a Facebook Page? It’s free and gives you great visibility online, so I highly recommend you consider it. I’ve helped several businesses learn how to manage their Facebook Page. But even if you don’t have a Facebook Page, you can use these same strategies to drive traffic to your website or blog.

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Don’t Fall For This Facebook Trap

Facebook is rolling out a new feature that’s giving a limited number of users the ability to pay $1 to send a message into someone’s inbox, even if the recipient is not a friend.

This obnoxious feature is just one more way for Facebook to get your credit card number. The result? Even more spam added to garbage that’s already flowing into our Inboxes from clods who claim to be our Friends but are hawking everything imaginable.

If you want to throw your money away by pestering total strangers, that’s your business. But smart Publicity Hounds wouldn’t even THINK of using this $1 trap to pitch journalists and bloggers.

I wouldn’t use it, either, as any type of marketing tool. It’s as sleazy as the intrusive telemarketing calls from creeps telling you how to consolidate your credit card debt.

You can read all about the new Facebook feature in this PCWorld article.

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What Are “Interest Lists” on Facebook and How Do I Use Them?

Feeling overwhelmed by your Facebook news feed?

I don’t know about you, but I’m feeling weighed down by the enormous amount of content in my Facebook feed lately. I miss some of my friends’ posts (and it can be embarrassing when they assume I’ve seen them), because I don’t manage to stay on top of the stream of posts. If it doesn’t show up in my Notifications, I’m unlikely to see it.

I’ve recently discovered a way to organize my “Friends” and “Pages” by creating what Facebook calls “Interest Lists” for groupings that I might want to view without having to scroll through my whole news feed. I hope this helps you too.

What are Facebook interest lists?

Here’s an explanation straight from Facebook:

Interest lists are an optional way to organize the content you’re interested in on Facebook. You can create your own interest lists based on the things you care about, or subscribe to other people’s lists. For example, you could create a Top Indie Bands list that features bands’ Pages and public updates from band members. 

When you create or subscribe to a list, you’ll see the best posts from that list in your main news feed. Your lists will also appear in the Interests section of your bookmarks. Simply click the list’s name to see all the recent posts and activity from the Pages and people featured in the list, without overwhelming your main news feed.

Where are my interest lists?

When you click on “Home” in the upper right corner of your Facebook profile, you’ll be taken to your Home page. There are all kinds of useful things in the left sidebar, and one of them is “Interests.” This is where your interest lists will show up. Click here for more on other items in this left sidebar.

How do I create an interest list?

On your Facebook Home page below “Interests,” you should see “Add interests.” When you click that, it will take you to this page below where you can either select one of the interest lists suggested by Facebook or create your own interest list:

Screenshot of Facebook's Add Interests page

 

If you create your own list (I just created one called College Classmates), you’ll be taken to the screen below where you can scroll through all the Facebook pages you have “liked” and all your Facebook friends to select the ones you want to add to this list.

Screenshot of menu for selecting people and pages for your Interest List

Now when I want to see what’s going on in the Facebook world of my college classmates, I can just click on that Interest List and see their posts without being distracted by the hundreds of others on my full news feed.

How could Interest Lists help me in my business?

To make sure I stay connected with clients, prospects, or business associates, I can create an interest list for each of those groups too. If you want to track what other businesses in your industry are doing on Facebook, create an interest group for your industry and add the Facebook Pages of people or businesses in that industry.

Once you’ve created some Interest Lists, don’t forget to check them!

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If you need help understanding how Facebook might help you in your business, call me (Elizabeth) at RiverwoodWriter, LLC, 540-436-3969 or email elizabethc AT riverwoodwriter DOT com. Or pop over to RiverwoodWriter’s Facebook page and ask your questions there.

Photo credit: “Like Sign” by L. Amica via BigStockPhoto

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