Archive | Marketing/visibility

RSS feed for this section

Outstanding Online Business Membership Program

You’ve probably heard me raving about the Novice to Advanced Marketing System (NAMS). That’s the workshop David Perdew puts on twice each year in Atlanta. CLICK HERE to see what I wrote about it when I returned from NAMS9 in February, 2013.

Well, he recently launched an online branch of NAMS called MyNams Total Business System (MNTBS), and it’s packed full of incredible training resources. Regardless of where you are in your online business journey, you’ll find help at MyNAMS.com. Click the link below to get details about all the information, videos, training, and tools it includes.

http://elizabethrecommends.com/MNTBS

David has weekly webinars with industry experts, monthly Q & A calls where you can get all your questions answered, private accountability groups, and lots of other things to help ensure your success. While much of the content is for those using affiliate marketing as part of their business model, the resources for ANY small business owner are increasing every day. Just recently, for instance, David had a free speakers talking about website security and another about business legal issues. Other topics have included content creation, e-book writing, publishing on Kindle, and much, much more.

http://elizabethrecommends.com/MNTBS

But the best part is that there are three price levels to support every budget. I’m a lifetime member myself, and I urge you to at least take a look and see what you get.

Let me know if you become a member using my link. I’ll give you a one-time 10% discount on any of my writing, editing, or website critique services. Or a free 30-minute consultation to answer your most pressing social media or website questions.

P.S. Here’s a link to the training that new members get in how to actually use all the features and resources at their disposal.

7-Part Series: How to Use MyNAMS

Without this, you’re getting so much great content that it could be a bit overwhelming to figure out where to start unless you use this guide.

Comments { 0 }

Direct Mail + Internet = Modern Marketing

Small business owners used to think of direct mail and the Internet as two distinct marketing channels, but the United States Postal Service (USPS) is trying to bring itself into the 21st century by leveraging the power of mobile technologies and smartphones with direct mail. As reported in the most recent USPS publication MailPro (March/April 2013), “Direct mail marketers are incorporating QR codes, augmented reality, image recognition, and digital watermarks into direct mail pieces, providing consumers with unique experiences, and companies with effective ways to reach them.” CLICK HERE for information on the USPS promotions and incentives.

Registration has closed for the Direct Mail Mobile Coupon/Click-to-Call promotion and the Earned Value Reply Mail Promotion, but click the links below to learn about upcoming promotions and see if they might apply to your business.

For more information, USPS offers a free PDF download called “A Marketer’s How-To-Guide to Using Direct Mail.”

If you’ve used direct mail or other USPS services effectively, let us know in the comments below. Other small business owners would appreciate knowing about your experience.

Comments { 2 }

Offline Ways To Drive Traffic To Your Facebook Page

Just because you’re marketing online doesn’t mean you should forget about your offline marketing options. In fact, you should absolutely use offline sources to drive traffic to your Facebook Page.

So many local businesses promote their Facebook Page, it has become a new norm.  Ice cream shops paint it on their front display windows.  Bowling alleys feature Facebook promotions on display monitors.  Churches and schools put calls to come to church and Like them on Facebook on their exterior signage and billboards.

Church Sign

Even if you don’t have a physical building or storefront, you can put your Facebook Page URL (website address) and call to action on:

  • Countertop sign
  • Sign on your cash register
  • Business Cards
  • Brochures
  • Letterhead
  • Postcards
  • Workshop handouts
  • Samples
  • Your vehicle
  • Magnets or other advertising specialties

I’m sure you can think of lots of other ways too.

Don’t have a Facebook Page? It’s free and gives you great visibility online, so I highly recommend you consider it. I’ve helped several businesses learn how to manage their Facebook Page. But even if you don’t have a Facebook Page, you can use these same strategies to drive traffic to your website or blog.

RiverwoodWriter is a proud dealer for Navitor business stationery and imprinted products. Call us today for pricing on any of the above items.

Peruse our Navitor Business Stationery Professional Collection:

PDF catalog

Online e-catalog

Comments { 2 }

Designing a Logo or Website? Learn About the Psychology of Color.

I loved this eye-popping infographic by the folks at The Logo Company in a fascinating article by Simon McArdle.

My RiverwoodWriter colors say, “Peace” and “Trust”–love it! My colors at Heartspoken.com are more about “Excitement” and “Creativity.” I especially enjoyed seeing the logos of brands I know.

When you’re designing a logo or website, it’s clear from this chart you need to think about more than just your favorite colors. What colors have you chosen for your logo or site and why? You’re welcome to leave its URL in the comments below.

Chart showing color choice significance

Infographic by The Logo Company

Comments { 3 }

Keep Up With Critical Changes At LinkedIn

Wayne Breitbarth, author of  The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search, is my go-to person for LinkedIn expertise. He’s been helping his blog followers with posts on how to navigate all the recent changes at LinkedIn, but I was still delighted to learn that Joan Stewart, Publicity Hound, is interviewing Wayne in a special webinar called “LinkedIn Update: What’s In, What’s Out and Under-the-Radar Tricks to Help You Crush It in 2013.”

Who should attend?

  • Anyone who uses LinkedIn to find their next big customer, investor, strategic partner, vendor, donor or job opportunity
  • LinkedIn users who want to promote their products and services without obnoxious promoting
  • Business owners who want to use LinkedIn to grow their email lists
  • PR people and marketers who manage their clients’ LinkedIn accounts
  • Publicists who want to know all the ways their clients can use LinkedIn to promote
  • Social media experts who want to share these new tools with their clients
  •  Virtual assistants who help their clients with social media
If any of these describes you, invest in your business and learn to use this valuable professional development tool.

Can’t attend the live event? It will be recorded.

The live event will take place Thursday, February 7 from 3-5pm EST, but when you buy your ticket, you’ll get both the video replay and an MP3 recording so you can watch or listen to it at your leisure.

CLICK HERE to get all the details and bonuses.

 

 

Comments { 0 }

Digital Publishing Online Intensive: Stellar Lineup of Experts!

Guy Kawasaki

If you are an online entrepreneur or author who is interested in learning how to create, market and monetize your digital content—and these days, who isn’t?—you should strongly consider attending the LIVE Digital Publishing Online Intensive beginning March 6th…

BREAKING NEWS: Tech guru, author and former Apple Product Evangelist Guy Kawasaki has just been announced as the Keynote Speaker…

http://denisewakeman.com/cmd.php?Clk=4962870

Plus, these 12 expert faculty members will deliver the very best training in a dozen in-depth webinars. I’ve taken classes from many of them, and it’s an absolutely stellar lineup of instructors. The presentations include:

  • Kathleen Gage – Internet Marketing Mentor
  • Lynne Klippel – Expert Book Coach & Publisher
  • Laura West – The Creative Thought Leader
  • Daniel Hall – Serial Entrepreneur and Webinar Master
  • D’vorah Lansky – Book Marketing Expert
  • Lou Bortone – The Video Master
  • Marnie Pehrson – Founder of Ignite Point
  • Sue Painter, The Confident Marketer
  • Jim Kukral – Best-Selling Marketing Author & Professional Speaker
  • Bob Jenkins – Internet Marketing Business Teacher
  • Kristen Eckstein – Expert Publishing Consultant
  • Nina Amir – Inspiration to Creation Coach

This Digital Publishing Online Intensive is like no other you’ve ever attended…

http://denisewakeman.com/cmd.php?Clk=4962869

You’ll walk away from each training webinar with concise, powerful, effective digital published strategies…and practical information that you can implement right away to help you create, publish and monetize your digital content…whether you are an experienced digital publisher or a newbie…

And don’t worry, there will be plenty of information for new business owners as well as more advanced strategies for you experienced folks…

All you have to do is click on the link below to purchase your ticket and reserve your seat now for a savings of $250 today (until 2/2/13, then it goes up but is still a great value)…

http://denisewakeman.com/cmd.php?Clk=4962869

but do it now…

Don’t let this opportunity to learn how to create, market and monetize your digital content pass you buy

To your success in 2013 and beyond!

Warmly,

Elizabeth Cottrell

P.S. Plus, you’ll get access to our private and exclusive Facebook Group, just for attendees, so you can ask questions, share resources, network with your colleagues, and…

AND get a Free copy of Guy Kawasaki’s new book APE: Author, Publisher, Entrepreneur with your ticket…

Reserve your seat now, as the price goes up Feb 2nd! (and yes, all sessions will be recorded if you can’t make it live)

HERE’S THE REGISTRATION LINK 

Promotion Alert: Yes, I’m promoting this and have already signed up to attend myself. I wouldn’t miss this combination of experts for any price.
Comments { 4 }

A New Reputation Tool Makes Its Debut: TrustCloud

I’m honored to be the guest blogger today on Karen S. Elliott’s excellent blog “The Word Shark.” It’s called “TrustCloud: Harness the Power of Technology to Build a Reputation.” I think many of you readers here at RiverwoodWriter will find it interesting and helpful. Click on over and leave a comment — that will help me thank Karen for having me!

While you’re there, take a look at her other topics, many related to writing and editing. Karen is an outstanding editor and has become a friend and valued business associate.

Comments { 0 }

Social Media Marketer Program: The Online Library of Social Media Training

Introducing Laura K. Roeder

I want to introduce you to remarkable, young, and highly successful business woman named Laura Roeder. Laura has skyrocketed to social media prominence by teaching online business owners how to use social media simply and effectively. The first video I saw her do was so simple, clear, and practical, I was immediately impressed. Unlike many other “experts,” Laura has not forgotten the frustrations, fears, and confusion we all go through when learning a new set of skills. In fact, she loves to remind her students there’s no other place to start than at the beginning. I find that very comforting when I’m learning something new.

Introducing LKR’s Social Media Marketer program

I’ve taken Laura’s classes to learn more about Facebook, WordPress, and Twitter, and I hired her as a business coach for several months. She taught me a great deal about how to harness the various social media tools for marketing in today’s online world. She always teaches both the Why and the How, so you’re given the framework before you have to build the house. Laura is smart, savvy, and no-nonsense. When she launched a new membership program called Social Media Marketer a few months ago, I was among the first to sign up.

Nothing in it for me except to help you

There is no affiliate program with Social Media Marketer, so there is no monetary incentive for me to recommend it—except my conviction that it could help many of you. After being a member for several months myself, I am able to attest to its value. I do consider Laura a friend and valued professional associate, but even then, I wouldn’t recommend this if I didn’t think it had serious merit for small business owners wanting to ramp up their knowledge of social media and how to use it.

What’s inside Social Media Marketer?

“Social Media Marketer is an online classroom and community that walks you through exactly how to get results from all the social media sites step-by-step.” To me it’s like an online university. Others might think of it as a very comprehensive library of social media videos, checklists, and strategy guides created for small businesses.

In the video below, Laura gives you a quick look at what’s inside. To get a detailed list of the modules included in Social Media Marketer, CLICK HERE and scroll down to “Let’s Get To The Point.”

Who would most benefit from Social Media Marketer?

If you’re a small business owner and you have a website, you can benefit from this program. Even if you consider your primary business to be a “bricks-and-mortar” store, you have an online presence that needs to be nurtured. Your customers and prospects spend a lot of time on the Internet, and you need to know how to connect with them.

More specifically, Social Media Marketer is great for you if:

  • You don’t have time for social media: you’ll learn how to incorporate it into your existing busy life.
  • You need personalized advice: you can get it through the community and the comments area.
  • You own more than one business: you’ll learn how to streamline your social media accounts.
  • You’re in a transition period or feel stuck: harnessing social media can make a huge difference.
  • You need to budget: The pricing should be considered part of your education budget. It is designed to offer huge value for a predictable amount of money with no contracts or commitments. Join for a month or stay long term. I had planned to make my membership short term, but she keeps adding great new content!

My favorite things about Social Media Marketer

  • All the course materials and resources are online and can be covered at your own pace.
  • Social Media Marketer content is well done and available in a choice of formats to suit your learning style. Every video comes with a downloadable transcript and audio file.
  • Programs are updated constantly to reflect important changes and strategies.
  • The available training classes range from beginner to advanced.

My results from Social Media Marketer

I was fairly comfortable with the social media basics when I joined SMM, but the basic courses feature ongoing updates to reflect recent changes (and these platforms change constantly). There are also modules for advanced social media users to add to their understanding of video marketing, measurements and metrics, and advanced business systems. So far, I have concentrated on learning to move efficiently coordinate the various social media platforms and what can be automated and what can’t.

The 30-Day Money Back Guarantee

“If Social Media Marketer doesn’t go above and beyond your expectations, we will refund your first month’s payment in full.” So there’s truly no risk to you and no reason not to check it out.

Make it a slam-dunk investment

To minimize the cost, look at your calendar and pick a month to start when you can devote time for this excellent training. Concentrate on the classes you feel you need the most. After that, you can stop the membership and know you’ve gotten the equivalent of many professional training conferences at a fraction of the cost. Or you can decide that, for you, it’s worth the ongoing membership to stay abreast of emerging social media trends and information. CLICK HERE to learn more or sign up.

Note from Elizabeth: I’m here to help you with social media too. Call me for a free preliminary consultation to discuss your social media concerns for your business (540-436-3969) or check out my products and services in the main menu above.

Comments { 2 }

A Lovely Message From Wikipedia

Even though the email from Wikipedia below is an automated one thanking me for a recent donation, I thought it was lovely. I’m sharing it for five reasons:

  1. I want you to remember, whether you’re a business owner or not, there’s always time and place for expressing old-fashioned gratitude.
  2. Gratitude, when expressed simply and from the heart, is a powerful connection tool.
  3. The author of this letter asked me to share it because Wikipedia serves an important function to all of us who use the Internet.
  4. There is a link for how you can make additions and edits to Wikipedia entries.
  5. If you use Wikipedia, I hope you’ll consider making a donation too.

* * * * * * * * * * * * *

Dear Elizabeth,

Thank you for donating to the Wikimedia Foundation. You are wonderful! It’s easy to ignore our fundraising banners, and I’m really glad you didn’t. This is how Wikipedia pays its bills — people like you giving us money, so we can keep the site freely available for everyone around the world.

People tell me they donate to Wikipedia because they find it useful, and they trust it because even though it’s not perfect, they know it’s written for them. Wikipedia isn’t meant to advance somebody’s PR agenda or push a particular ideology, or to persuade you to believe something that’s not true. We aim to tell the truth, and we can do that because of you. The fact that you fund the site keeps us independent and able to deliver what you need and want from Wikipedia. Exactly as it should be.

You should know: your donation isn’t just covering your own costs. The average donor is paying for his or her own use of Wikipedia, plus the costs of hundreds of other people. Your donation keeps Wikipedia available for an ambitious kid in Bangalore who’s teaching herself computer programming. A middle-aged homemaker in Vienna who’s just been diagnosed with Parkinson’s disease. A novelist researching 1850s Britain. A 10-year-old in San Salvador who’s just discovered Carl Sagan.

On behalf of those people, and the half-billion other readers of Wikipedia and its sister sites and projects, I thank you for joining us in our effort to make the sum of all human knowledge available for everyone. Your donation makes the world a better place. Thank you.

Most people don’t know Wikipedia’s run by a non-profit. Please consider sharing this e-mail with a few of your friends to encourage them to donate too. And if you’re interested, you should try adding some new information to Wikipedia. If you see a typo or other small mistake, please fix it, and if you find something missing, please add it. There are resources here that can help you get started. Don’t worry about making a mistake: that’s normal when people first start editing and if it happens, other Wikipedians will be happy to fix it for you.

I appreciate your trust in us, and I promise you we’ll use your money well.

Thanks,

Sue

Sue Gardner
Executive Director,
Wikimedia Foundation
https://donate.wikimedia.org

Comments { 2 }

The Truth About List Building

It used to be your Rolodex…now it’s your list

If you have a product, service, message or mission that can be promoted online — this includes you if you’re an author, consultant, or coach and it certainly includes nonprofits —  the number one skill you need to perfect is list building. Not just building a list, but building what is known as a responsive list. 

I thought for a long time this was just something nice to do, but I didn’t think I could ever build a significant list and I didn’t appreciate how much difference it could make.

The truth is you really can build a responsive, money-making subscriber list once and for all, but you have to know where to get the right information so you can explode your list in record time. And you want a list that is responsive and spends money.

Learn how to build a responsive list from people who’ve really done it

One person who knows how to do this is Kathleen Gage. Kathleen has been making a great living online specifically because of her subscriber list for a long, long time. But list building is not just for online businesses. Every type of business needs a subscriber list.

Kathleen handpicked 14 global experts who all have figured out how to grow and effectively harness the value of subscriber lists. They will teach you what is possible with the right list. 

Let me ask you this: if you could learn each expert’s number one list building strategy what would that be worth to you? 

To me it would be worth a lot, but Kathleen decided to make this so affordable that virtually anyone can get the Six Figure List Building Home Study course. 

Huge discount until October 11, 2012

Right now you can get it HERE for 67% off. On October 11, 2012, it goes back up to the regular price.

Be sure to watch Kathleen’s video with more information about what’s included and what experts will be featured. This is a course you can do at home at your own pace.

When you get the program you also get a three-part training – Increase Your Revenues, Position and Expert Status Through the Power of Telesummits. 

Claim your package right now at http://bit.ly/R1f2zm.

Happy list building!

Comments { 0 }